Quinn Labs · Kickoff Plan
The First 60 Days
Two services, one goal: more booked work without more work on your plate. Email marketing earns money from the customers you already have. Business development builds a commercial pipeline you don't have yet. I handle both personally: the building, the writing, the sending, and the reporting. You approve campaigns and take the calls.
Email Marketing
Replaces Mailchimp with a smarter way to stay in touch. We clean and segment the list, then use tracked links and personalized follow-up to turn interest into new projects.
Business Development
A new commercial revenue line built from scratch across Monmouth, Middlesex, and Ocean. We'll target HOAs, builders, and commercial property managers—every account researched, scored, and emailed until they get on a call with John.
The Reintroduction: First 5,000
July 15 – August 15Email Marketing
- Move off Mailchimp. Export the full 15K list, remove duplicates and dead addresses, then verify the clean sendable list.
- Set up your sending domain. Proper authentication on classicfencenj.com so campaigns land in the inbox, not spam. Unsubscribes handled automatically.
- Segment the list. Fence vs. landscape vs. hardscape customers, how recently they booked, and what town they're in.
- The Reintroduction · To: most recent 5,000 customers "Still the Classic you hired": re-introduction from John. Recent job photos, a tracked project link, and a simple "need anything looked at?" ask.
- Track the warm leads. Every project-link click opens a Classic Fence landing page and is recorded, just like the postcard QR follow-up. That visit moves the customer into a more personal path tailored to the project that interested them.
- Review, learn, and refine. Delivery, bounces, unsubscribes, tracked clicks, replies, and estimates tell us what to improve before the second 5,000 contacts hear from us.
- Every reply routed same day to John and Jessica as a lead.
Business Development
- Target session at kickoff. John defines the commercial work worth chasing: builders, developers, property managers, HOAs, pool contractors, job minimums.
- Outreach infrastructure. A separate outreach address so your main domain is never at risk, warmed up properly.
- First target list: 200 to 300 accounts built from permits, new developments, and property-management directories across the three counties.
- Outreach emails written in John's voice. Nothing sends until John has approved the messaging.
- Soft launch in the final week of the month, starting with pool builders and custom home builders (the fastest-fit segments below).
The Reintroduction: Second 5,000
August 15 – September 15Email Marketing
- The Reintroduction · To: the next 5,000 customers "Fall is fence season": the seasonal email, refined with the strongest subject line, creative, and call to action from Month 1.
- Track the second wave. The same tracked project link shows which services and customer groups are generating warm leads, then moves landing-page visitors into their personalized path.
- The Reintroduction report: compare the two 5,000-customer waves—delivered, tracked clicks, replies, leads, and estimates booked—to define the personalized Campaign 2 audience and angle.
Business Development
- Full outreach velocity: roughly 50 new commercial contacts per week with a multi-touch follow-up sequence.
- Replies triaged daily. Interested accounts become intro calls placed directly on John's calendar.
- First ranked opportunity list delivered: every account scored for fit, with outreach status.
- Message tuning by segment. What builders respond to vs. what property managers respond to, and doubling down accordingly.
The Creative Playbook
Recurring blocks that keep the emails feeling like Classic Fence, not a newsletter. Real job photos over stock, every send from John, one clear ask per email.
What The Emails Look Like
Two planned Reintroduction creatives and one Campaign 2 idea, using Classic Fence's real job photos. Final versions get John's sign-off before anything sends.
Your backyard hasn't heard from us in a while.
We put in your fence a few years back. If a gate's started to sag, or you've been thinking about the next project, I'd be glad to swing by and take a look. No charge, no pressure.
Get a free look-over
Cooler days. Faster installs.
Summer backlog clears, the ground is still workable, and your project is done before the holidays. New fence, fall cleanup and plantings, or the patio and fire pit you've been putting off.
Book a fall estimate
Ready for the next project?
From a gate that needs attention to a new fence, landscaping, or a backyard structure, we'll take a look and give you a straight answer.
Tell us what's nextBusiness Development: The First Wave
The order matters. Pool builders come first: every inground pool in New Jersey needs a code-compliant barrier fence, and most installers sub that work out, so one relationship means repeat fence jobs every season. Custom home builders and GCs follow with fencing, hardscape, and grading on new builds. Property managers and HOAs open in September, timed to winter snow contracts and 2027 budgets. Example accounts, already researched:
Pulled from Quinn Labs' vetted contact database of Monmouth, Middlesex, and Ocean County businesses. The full first list runs 200 to 300 accounts, and John approves the target types before anything sends.
How We Measure It
Monthly report on outcomes, not vanity metrics. Open rates get inflated by spam filters and bots; these four numbers don't.
Ideas for Campaign 2
After the first 60 days, The Reintroduction tells us who is ready for another project. These are starting ideas—not scheduled sends. The data decides which one goes first.
What I Need Wednesday
Everything on this list can be knocked out in the meeting. From there, the first campaign goes out within two weeks.
- Signed agreement. A photo of the signed page works.
- First invoice (Jessica has it; I can resend the link).
- Mailchimp access or a full list export.
- Website/DNS contact: an introduction to the company that manages the site and DNS. They can add the email-authentication and tracked-link records we provide—no website changes needed.
- Brand kit: logo files and your best job photos.
- Offer list: services to push each season, any promos, pricing guardrails.
- Commercial targets: John's dream accounts and any existing commercial contacts.
- Approval flow: who signs off on campaigns, and text vs. email.